Introduction to Liquid templating language & customization

Liquid is a versatile and user-friendly templating language, providing the powerful foundation for customization within the WISMOlabs platform. Whether you're setting up branded order and shipping tracking pages, configuring email or SMS notifications, or managing webhook integrations, Liquid offers the flexibility to tailor these elements to your specific needs.

What are Liquid Templates?

Liquid, originally created by Shopify and widely used by companies like Microsoft, Salesforce, and Zendesk, allows you to embed dynamic content, apply conditional logic, and create complex, personalized experiences for your customers.

At WISMOlabs, we utilize a custom implementation of Liquid based on LiquidJS. While it largely aligns with standard Liquid syntax, there are key differences to ensure your templates work seamlessly and maximize the WISMOlabs platform’s capabilities.

With WISMOlabs Liquid, you can:
  • Customize notification emails and SMS messages.
  • Customize existing or build new dynamic branded tracking pages that reflect your unique custom requirements.
  • Implement logic to display different content based on customer behavior, order details, and more.
  • Configure webhook payloads to send precisely the information you need to external systems.

Why WISMOlabs Uses Liquid

The main reason we chose Liquid is to separate platform logic from your business logic, allowing for robust customization while preserving flexibility. This approach empowers you to implement unique ideas simply and cost-effectively, ensuring that your WISMOlabs experience is both powerful and adaptable to your specific needs.



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